Saks Fifth Avenue: Luxury Virtual Try-On
Elevating the digital luxury experience with AI-powered virtual try-on that reduced returns by 35%.
35%
Return Reduction
4.2x
Engagement Lift
72% Faster
Time to Market
The Challenge
Saks Fifth Avenue wanted to bridge the gap between in-store and online luxury shopping. High return rates on premium items were eroding margins, and customers needed more confidence when purchasing designer pieces online.
The Solution
huhu.ai deployed a virtual try-on solution across Saks' luxury catalog, allowing customers to visualize how designer garments would look on them. The AI maintained the quality and details critical for luxury fashion presentation.
The Results
Returns dropped by 35% on categories with virtual try-on enabled. Customer engagement increased 4.2x, with shoppers spending significantly more time exploring products. Time to market for new catalog imagery was reduced by 72%.
“The virtual try-on experience huhu.ai provides is exactly what luxury e-commerce needs. Our customers feel more confident, and our return rates have dropped significantly.”
How does Saks Fifth Avenue use virtual try-on technology?
Saks Fifth Avenue uses huhu.ai virtual try-on across their luxury catalog, enabling customers to visualize designer garments on themselves. This resulted in 35% fewer returns and 4.2x more customer engagement.
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See how huhu.ai can transform your brand like Saks Fifth Avenue.